Press Release

BEST WESTERN, the UK’s most unique portfolio of independent hotels, is advertising on television this April for the first time in its 30 year history. This comes as the group relaunches with new positioning ‘Hotels with Personality’, developed by Ilkley based agency, Foundation, which sets the Best Western’s unique portfolio of independent hotels aside from the boring old, formulaic chains offering generic hotel stays in the UK.

This positioning is part of a fully integrated marketing strategy including direct mail, PR, social media, experiential activity and a total relaunch of www.bestwestern.co.uk along with small but all important changes to the hotel experience.

Tim Wade, marketing director at Best Western, said: “The positioning is not just about marketing strategy it is about the whole experience offered by Best Western from booking your hotel to the stay itself and our campaign hopes to reflect all of the unique qualities and personalities that make a stay in an independent hotel special. A Best Western experience is about the passionate people who work in the hotel, the local produce and knowledge on tap, the unbeatable views and history and that feeling that you are at the very heart of a community.  To communicate this we are putting together hampers of unique, local produce that the hotel’s produce individually such as freshly made Lemon Curd from the Best Western Lyndir Hall and beer brewed by the Best Western Selkirk Arms to share with media, agents and other partners.”

The campaign will also see a partnership with Visit England to communicate the rebrand message to the 600,000 people interested in travel on their database.

For more information about Best Western visit http://www.Bestwestern.co.uk or http://www.hotelswithpersonality.com.

Subject: Design, General by Liz

Absolutely delighted we won a four way pitch for rebranding of Go Windermere. Lovely client, lovely location, we’re really excited about this one. I hate to use the so-called buzzword ‘Staycation’, but if we do all plan on holidaying more in the UK you really can’t choose better than the Lake District. Plan for the weather to be unpredictable and you’ll be fine – there’s such a lot to do there – and now that Gordon Brown’s given it his seal of holidaying approval, things are looking up for tourism in this country. Who needs Chiantishire when you’ve got the beautiful rolling hills of our own National Parks? Go Windermere!

Subject: Design by Liz

Don’t you just love it when a plan comes together! We’ve been supporting the Yorkshire Agricultural Society with their launch of Fodder, their fabulous new  flagship food shop and café selling the very best produce from the region.

We’ve worked on local ads and supplements to launch Fodder www.fodderweb.co.uk which is based at the Great Yorkshire Showground in Harrogate, and are delighted that our coverage has helped create such interest in the shop and café that they’ve got people queuing in the aisles to sample the food in the cafe.

It is an extremely worthy venture: buying local not only supports the regional economy, it reduces food miles and offers fresher, tastier, honest food. You can subscribe to e-fodder and get details of their latest promotions and events www.fodderweb.co.uk/en/efodder/ and help support the local economy too.

Subject: Design by Neil

And then the new year brought more exciting new business for Foundation. Yorkshire Agricultural Society have appointed us to undertake the marketing for Countryside Live.  Countryside Live is one of few genuine, country shows in Britain, with acclaimed fatstock classes as well as poultry, equine and horticultural areas.

full story »

Subject: Design by Neil

Subject: Design by admin