Back in May, our Finola Fogg’s Magical Mystery Tour Business to Business campaign for Best Western Hotels won an Institute of Sales Promotion Gold Award.

Finola has once more been recognised – but this time as one of the best B2B campaigns in Europe, winning the Silver IMC European Award in the Dealer/Salesforce/Internal Motivation category.

The IMC European Awards are organised by the European Association of Communications Agencies (EACA) and its Integrated Marketing Communications Council Europe ‘IMCC Europe’, rewarding the best marketing communications campaigns in Europe each year.

A total 56 nominees were selected by a top international jury panel comprising 34 agencies from 8 countries made up the nominations. With over 130 entries being judged 60 senior industry judges.

The review of categories, aligned with international standards, and stricter judging criteria meant that agencies had to work harder to submit stronger entries, particularly in terms of strategy, media choice and evidence of results. So Finola must have really shone to stand out against some very intense competition!

Subject: Awards by admin