New ‘Catch’ – Lakes Aquarium
posted by Liz
January 21, 2010
Following a four-way pitch, we’re delighted to be appointed by award winning attraction, Lakes Aquarium to handle their marketing in 2010.
What a start to the new year it’s been for them – remember back to those dreadful pictures of the devastating floods in Cumbria? Well the Aquarium came off pretty badly, was forced to close its doors to visitors and get on with the painstaking task of clearing up and organising the repairs. Don’t worry about the fish and creatures, they’re perfectly safe, oblivious to what’s going on, possibly puzzled by the lack of ‘humans’ they’d previously been used to observing, on a daily basis.
The good news is that Cathy and her feisty team have literally rolled up their shirt sleeves, got on with the clear-up and are in the position to open up temporarily this half term, with a view to opening up properly at Easter, hopefully back to normal – only with really really good marketing collateral, thanks to us!!!
Visit www.lakesaquarium.co.uk or even visit the aquarium itself (make sure you check-out opening times before you make the trip though).
Back in November, ‘Mystic Claire’ worked on a winter mailing for Best Western Hotels, promoting 25% off bookings with the hotel group in the New Year. We’d developed an execution that was intended to be ‘cryptic’ and ‘arresting’. The headline incorporated “…..it’s going to be -25 this winter” – an obvious play on the level of discount on offer. It would be ridiculous, preposterous even, to think that -25 was a reference to the weather! Well there you go, who would have guessed that we were actually predicting the temperature – and with some accuracy! For ‘Mystic Claire’s next campaign can I suggest she works on “Phew, what a scorcher!”
The snow has fallen and continues to fall thick and fast here in West Yorkshrie, however we’re battling on and apart for extended journey times, a near miss with a dustbin lorry, countless wheel skids, people working from home and increased heating bills we seem to be doing OK.
u all. If the Christmas excesses haven’t finished you off, perhaps the snow has. We’re certainly on skeleton staff today (perhaps skeleton’s the wrong word considering our average weight gain of 5lbs over the festive period).